Founder CEO

Bio

Watch Shani Senbetta, the founder and CEO of social enterprise Kidame Mart in Ethiopia. Kidame Mart empowers women in rural communities to earn incomes by selling high-impact goods door-to-door. The most rewarding part of her work is finding solutions to challenges that help to impact people’s lives. Shani says that girls should consider a career in a social enterprise because the world’s most pressing problems come from inequality, and girls’ talents are needed to solve those problems. Her advice to girls is to be a go-getter, take advantage of opportunities that come your way, and don’t be afraid to stand out.