Elizabeth Parkinson
NFL Marketing VP
Playlists
All Videos (28)
- What I Do
- Marketing and the Bottom Line
- The Operations Side of Professional Sports
- Great Part
- Marketing is Fun
- Fun Activities and Promotions
- Coming Up With Ideas
- Working With Morris the Cat
- Challenges
- Education
- Favorites
- Goals
- Helpful Teachers
- Heroes
- Skills From Childhood
- Playing Sports Growing Up
- I Love All Sports
- Skills to Develop
- Tips for Promoting Your Event
- Managing the Pure Michigan Campaign
- Family Support
- Staying Motivated
- Why Marketing
- Overcoming Obstacles
- Did it Anyway
- Choosing a Life Partner
- Acknowledge Good Enough is Good Enough
- Advice
Bio
Watch Elizabeth Parkinson, Senior Vice President of Marketing and Partnership for the NFL Detroit Lions, share how the most rewarding part of her job is creating fun experiences for the fans before, during and after Game day. She loves all sports, and grew up playing softball, football and running track. Although starting out as a business analyst, she enjoys marketing because it uses the creative side of her brain. Her "Did It Anyway" moment was bungee jumping in New Zealand, and be sure to check out her advice on what skills are needed to be successful in marketing.
Skills You Need to Succeed
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