NFL Marketing VP Elizabeth Parkinson
Elizabeth Parkinson

NFL Marketing VP

How to Become A: Sports Marketer


Watch Elizabeth Parkinson, Senior Vice President of Marketing and Partnership for the NFL Detroit Lions, share how the most rewarding part of her job is creating fun experiences for the fans before, during and after Game day. She loves all sports, and grew up playing softball, football and running track. Although starting out as a business analyst, she enjoys marketing because it uses the creative side of her brain. Her "Did It Anyway" moment was bungee jumping in New Zealand, and be sure to check out her advice on what skills are needed to be successful in marketing.

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