Josie Castro

Search Engine Analyst

How to Become A: Marketing Manager


Watch Josie Castro, Strategy and Innovation Leader at iProspect, share how she uses her natural curiosity and mystery-solving skills in her work as a search engine analyst. Her team works for General Motors and they are responsible for placing ads that consumers see when they do a Google search. One of the most fun parts of her job is brainstorming to come up with interesting and innovative ideas to support their marketing plans. She encourages girls to develop their math skills so that they can uncover the stories data analysis reveals.

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