Anne Feighan
Advertising Director
Playlists
All Videos (24)
- What I Do
- Great Part
- My Favorite Project
- Challenges
- Education
- Having an MBA Opens Doors
- Favorite Subjects
- Goals
- Helpful Teachers
- Heroes
- Skills From Childhood
- Tips on Making Presentations
- How to Lead a Team
- How to Be a Good Team Member
- Family Support
- Staying Motivated
- Why Advertising
- What is Marketing
- Different Roles in an Ad Agency
- What is Strategic Planning
- Developing Advertising Strategies
- Finding Clients
- Did It Anyway
- Advice
Bio
Watch Anne Feighan, Strategic Planning Director for Lowe Campbell Ewald Advertising Agency in Detroit, share how being curious about people and culture helps her understand what consumers want and how to get them to buy her client’s products. She keeps her finger on the pulse of the general public by studying Facebook posts, Tweets and videos uploaded to YouTube. Her favorite presentation was a pitch to Ghirardelli Chocolate - not only did they create a chocolate fountain and get to sample the competition, they won the company's business.
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