Marketing

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Marketing

A marketing major studies the branding and promotion of products and services to the public. A major in marketing focuses on all parts of the sales process from designing advertisements to predicting future popular products.

For this major you’ll take lots of marketing and core business classes. But you’ll also need to take classes in the arts, science, math, and social sciences to earn your bachelor’s degree. These extra courses help make sure that you graduate from college with all of the skills you’ll need to prepare for a successful career in marketing.

Sample Courses

Marketing Courses:

Marketing Research
Marketing Strategy
Intro to Consumer Behavior
Global Marketing
Services Marketing
Internet Marketing
Pricing
Selling and Sales Management
Promotional Plan Development
Salesforce Management
Global Marketing
Advanced Professional Selling
New Product Development
New Product Management
Retail Strategy
Retail Buying and Merchandise
Nonprofit Marketing
Customer Relationship Management
Integrated Marketing Communications

Core Business Courses:

Business Law
Business Information Systems
Principles of Finance
Managing People and Organizations
Principles of Marketing
Financial Accounting
Management Accounting
Principles of Microeconomics
Principles of Macroeconomics
Supply Chain Management
Business Statistics

General Curriculum Requirements:

Arts Courses: Art, History, Languages, Literature, Music
Math Courses: Algebra, Calculus, Computer Science, Logic, Statistics
Natural Sciences Courses: Astronomy, Biology, Chemistry, Environmental Science, Physics
Social Sciences Courses: Anthropology, Economics, Government, Psychology, Sociology

Marketing Major Joan C.

“I’m a marketing major, and I am a freshman in college. My goal is to do entertainment marketing, and I want to be a music producer because music has been such an important part of my life.”

Visit Joan's Page