Marketing

Courses for a Degree in Marketing

In addition to a focus on marketing courses, colleges typically require completion of courses and electives in each of the Arts, Math, Natural Sciences, and Social Sciences areas. Below are some sample courses:

Marketing Courses:

• Marketing Research for Managers
• Marketing Strategy
• Intro to Consumer Behavior
• Global Marketing
• Services Marketing
• Internet Marketing
• Pricing
• Promotional Plan Development
• Salesforce Management
• New Product Management
• Customer Relationship Management
• Integrated Marketing Communications

Core Business Courses:

• Financial Accounting I
• Managerial Accounting I
• Introduction to Information Systems
• Statistics
• Finance
• Principles of Microeconomics
• Principles of Macroeconomics
• Managerial Economics
• Management Science/ Operational Management
• Introduction to Marketing
• Organizational Behavior
• Business Law
• Marketing Major Courses

General Curriculum Requirements

• Arts Courses: Art, History, Languages, Literature, Music
• Math Courses: Algebra, Calculus, Computer Science, Logic, Statistics
• Natural Sciences Courses: Astronomy, Biology, Chemistry, Environmental Science, Physics
• Social Sciences Courses: Anthropology, Economics, Government, Psychology, Sociology