Major in Marketing | Career Girls

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Courses for a Degree in Marketing

A marketing major studies the branding and promotion of products and services to the public. A major in marketing focuses on all parts of the sales process from designing advertisements to predicting future popular products.

For this major you’ll take lots of marketing classes. But you’ll also need to take classes in the arts, science, math, and social sciences to earn your bachelor’s degree. These extra courses help make sure that you graduate from college with all of the skills you’ll need to prepare for a successful career in marketing.

Here are some of the courses you might take to earn a degree in marketing:

Marketing Courses:

Marketing Research for Managers
Marketing Strategy
Intro to Consumer Behavior
Global Marketing
Services Marketing
Internet Marketing
Pricing
Promotional Plan Development
Salesforce Management
New Product Management
Customer Relationship Management
Integrated Marketing Communications

Core Business Courses:

Financial Accounting I
Managerial Accounting I
Introduction to Information Systems
Statistics
Finance
Principles of Microeconomics
Principles of Macroeconomics
Managerial Economics
Management Science/ Operational Management
Introduction to Marketing
Organizational Behavior
Business Law
Marketing Major Courses

General Curriculum Requirements

Arts Courses: Art, History, Languages, Literature, Music
Math Courses: Algebra, Calculus, Computer Science, Logic, Statistics
Natural Sciences Courses: Astronomy, Biology, Chemistry, Environmental Science, Physics
Social Sciences Courses: Anthropology, Economics, Government, Psychology, Sociology