
Marketing
Courses for a Degree in Marketing
In addition to a focus on marketing courses, colleges typically require completion of courses and electives in each of the Arts, Math, Natural Sciences, and Social Sciences areas. Below are some sample courses:
Marketing Courses:
- Marketing Research for Managers
- Marketing Strategy
- Intro to Consumer Behavior
- Global Marketing
- Services Marketing
- Internet Marketing
- Pricing
- Promotional Plan Development
- Salesforce Management
- New Product Management
- Customer Relationship Management
- Integrated Marketing Communications
Core Business Courses:
- Financial Accounting I
- Managerial Accounting I
- Introduction to Information Systems
- Statistics
- Finance
- Principles of Microeconomics
- Principles of Macroeconomics
- Managerial Economics
- Management Science/ Operational Management
- Introduction to Marketing
- Organizational Behavior
- Business Law
- Marketing Major Courses
General Curriculum Requirements
- Arts Courses: Art, History, Languages, Literature, Music
- Math Courses: Algebra, Calculus, Computer Science, Logic, Statistics
- Natural Sciences Courses: Astronomy, Biology, Chemistry, Environmental Science, Physics
- Social Sciences Courses: Anthropology, Economics, Government, Psychology, Sociology