< Back to Research College Major & Requirements

Courses for a Degree in Marketing

A marketing major studies the branding and promotion of products and services to the public. A major in marketing focuses on all parts of the sales process from designing advertisements to predicting future popular products.

For this major you’ll take lots of marketing classes. But you’ll also need to take classes in the arts, science, math, and social sciences to earn your bachelor’s degree. These extra courses help make sure that you graduate from college with all of the skills you’ll need to prepare for a successful career in marketing.

Here are some of the courses you might take to earn a degree in marketing:

Marketing Courses:

  • Marketing Research for Managers
  • Marketing Strategy
  • Intro to Consumer Behavior
  • Global Marketing
  • Services Marketing
  • Internet Marketing
  • Pricing
  • Promotional Plan Development
  • Salesforce Management
  • New Product Management
  • Customer Relationship Management
  • Integrated Marketing Communications

Core Business Courses:

  • Financial Accounting I
  • Managerial Accounting I
  • Introduction to Information Systems
  • Statistics
  • Finance
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Managerial Economics
  • Management Science/ Operational Management
  • Introduction to Marketing
  • Organizational Behavior
  • Business Law
  • Marketing Major Courses

General Curriculum Requirements

  • Arts Courses: Art, History, Languages, Literature, Music
  • Math Courses: Algebra, Calculus, Computer Science, Logic, Statistics
  • Natural Sciences Courses: Astronomy, Biology, Chemistry, Environmental Science, Physics
  • Social Sciences Courses: Anthropology, Economics, Government, Psychology, Sociology