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Courses for a Degree in Marketing

In addition to a focus on marketing courses, colleges typically require completion of courses and electives in each of the Arts, Math, Natural Sciences, and Social Sciences areas. Below are some sample courses:

Marketing Courses:

  • Marketing Research for Managers
  • Marketing Strategy
  • Intro to Consumer Behavior
  • Global Marketing
  • Services Marketing
  • Internet Marketing
  • Pricing
  • Promotional Plan Development
  • Salesforce Management
  • New Product Management
  • Customer Relationship Management
  • Integrated Marketing Communications

Core Business Courses:

  • Financial Accounting I
  • Managerial Accounting I
  • Introduction to Information Systems
  • Statistics
  • Finance
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Managerial Economics
  • Management Science/ Operational Management
  • Introduction to Marketing
  • Organizational Behavior
  • Business Law
  • Marketing Major Courses

General Curriculum Requirements

  • Arts Courses: Art, History, Languages, Literature, Music
  • Math Courses: Algebra, Calculus, Computer Science, Logic, Statistics
  • Natural Sciences Courses: Astronomy, Biology, Chemistry, Environmental Science, Physics
  • Social Sciences Courses: Anthropology, Economics, Government, Psychology, Sociology