A marketing major studies the branding and promotion of products and services to the public. A major in marketing focuses on all parts of the sales process from designing advertisements to predicting future popular products.

For this major you’ll take lots of marketing and core business classes. But you’ll also need to take classes in the arts, science, math, and social sciences to earn your bachelor’s degree. These extra courses help make sure that you graduate from college with all of the skills you’ll need to prepare for a successful career in marketing.

Sample Courses

Marketing Courses:

  • Marketing Research
  • Marketing Strategy
  • Intro to Consumer Behavior
  • Global Marketing
  • Services Marketing
  • Internet Marketing
  • Pricing
  • Selling and Sales Management
  • Promotional Plan Development
  • Salesforce Management
  • Global Marketing
  • Advanced Professional Selling
  • New Product Development
  • New Product Management
  • Retail Strategy
  • Retail Buying and Merchandise
  • Nonprofit Marketing
  • Customer Relationship Management
  • Integrated Marketing Communications

Core Business Courses:

  • Business Law
  • Business Information Systems
  • Principles of Finance
  • Managing People and Organizations
  • Principles of Marketing
  • Financial Accounting
  • Management Accounting
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Supply Chain Management
  • Business Statistics

General Curriculum Requirements:

  • Arts Courses: Art, History, Languages, Literature, Music
  • Math Courses: Algebra, Calculus, Computer Science, Logic, Statistics
  • Natural Sciences Courses: Astronomy, Biology, Chemistry, Environmental Science, Physics
  • Social Sciences Courses: Anthropology, Economics, Government, Psychology, Sociology
Marketing Major Joan C.

“I’m a marketing major, and I am a freshman in college. My goal is to do entertainment marketing, and I want to be a music producer because music has been such an important part of my life.”

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Marketing Major Julia S.

“I’m a marketing major because I like observing consumer demand and trying to connect with customers to provide them products or services.”

Visit Julia's Page